Dileep’s Arkaiz Study Abroad

Client: Dileep’s Arkaiz Study Abroad

Role: Social Media Marketing & SEO Consultant

Objective:

Enhance brand visibility, attract prospective students, and generate high-quality leads for Dileep’s Arkaiz Study Abroad in the competitive study abroad industry through an integrated Social Media Marketing and SEO strategy.

Strategy & Execution:

Developed a comprehensive digital marketing plan that combined SEO optimization and social media marketing to strengthen Arkaiz’s online presence and drive both organic and paid traffic.

SEO Optimization: Conducted detailed keyword research targeting high-intent study abroad terms and optimized web pages, blogs, and meta tags to improve Google rankings.

Content Marketing: Published SEO-friendly blogs, success stories, and articles highlighting Arkaiz’s expertise in visa assistance, university admissions, and scholarship guidance.

Social Media Strategy: Implemented a data-driven content plan across Instagram and Facebook to connect with students aspiring to study overseas.

High-Engagement Content: Designed engaging carousels, reels, testimonials, and interactive Q&A sessions to showcase Arkaiz’s success stories and guidance excellence.

Paid Campaigns: Ran Meta and LinkedIn Ads targeting students and parents actively exploring study abroad opportunities.

Lead Generation: Executed instant-form ads optimized for quick conversions and efficient lead capture.

Retargeting: Launched retargeting campaigns to re-engage website visitors and social followers, nurturing them through the inquiry-to-enrollment journey.

Influencer Collaborations: Partnered with study abroad influencers and alumni to build credibility and trust through authentic experiences.

A/B Testing: Optimized performance by testing creatives, captions, and CTAs for better engagement and conversions.

Performance Monitoring: Tracked KPIs such as organic traffic growth, engagement rate, keyword ranking improvements, and lead conversion rate, using insights to refine campaigns continuously.

Results:

✔ 45% increase in organic traffic through improved keyword targeting and on-page SEO.
✔ 35%+ boost in social media engagement via interactive, student-centric content.
✔ 25% reduction in cost-per-lead (CPL) with refined audience targeting and ad optimization.
✔ 50% growth in social media followers within three months, enhancing brand visibility and trust.
✔ Consistent generation of high-quality leads, driving strong student enrollment conversions.

By strategically combining Social Media Marketing and SEO, Dileep’s Arkaiz Study Abroad established a strong digital presence, increased visibility among aspiring students, and achieved measurable business growth in the study abroad sector.

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