Zadokz – Study Abroad

Client: Zadokz – Study Abroad 

Role: Social Media Marketing Expert

Objective:
Enhance brand awareness, engage prospective students, and drive high-quality leads for Zadokz in the competitive study abroad industry through strategic social media marketing.

Strategy & Execution:
Developed a data-driven social media strategy focusing on platforms like Instagram, Facebook, LinkedIn, and YouTube to attract students seeking overseas education opportunities.
Created high-engagement content (carousels, reels, testimonials, and live Q&A sessions) showcasing Zadokz’s expertise in visa processing, university admissions, and scholarship guidance.
Launched targeted paid campaigns (Meta & LinkedIn Ads) focusing on high-intent audiences—students and parents researching study abroad options.
Implemented lead-generation ads with instant forms to capture inquiries efficiently.
Utilized retargeting campaigns to re-engage website visitors and nurture them through the decision-making process.
Collaborated with study abroad influencers & alumni for authentic testimonials and credibility.
Conducted A/B testing on ad creatives, captions, and CTAs to optimize performance.
Monitored KPIs (engagement rate, click-through rate, lead conversions) and provided detailed analytics to refine strategy.

Results:

✔ Increased engagement rates by 30%+ with compelling visuals and student success stories.
✔ Reduced cost-per-lead (CPL) by 20% through precise audience targeting and ad optimization.
✔ Grew follower base by 40% within 3 months, enhancing brand authority in the study abroad niche.
✔ Generated consistent high-quality leads, helping Zadokz convert prospects into enrolled students.

By leveraging strategic content, influencer partnerships, and performance-driven ads, Zadokz established a strong social media presence, driving measurable business growth in the study abroad sector.

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