MAcare
Project: Google Ads for MAcare
Client: MAcare (Comprehensive Full Body Checkup)
Role: Google Ads Expert | Agency: Bright Communications
Objective:
Enhance online visibility, attract high-quality leads, and maximize ROI for MAcare in the competitive Google Ads management industry.
Strategy & Execution:
Developed a data-driven Google Ads strategy focusing on high-intent keywords for businesses seeking expert PPC services.
Created high-converting ad copies & landing pages highlighting MAcare’s expertise in reducing wasted ad spend and improving campaign performance.
Launched targeted Search & Display campaigns for industries like eCommerce, local businesses, and SaaS companies.
Implemented smart bidding strategies (Target CPA, Maximize Conversions) to optimize ad spend and boost lead quality.
Set up remarketing campaigns to re-engage visitors who didn’t convert initially.
Conducted A/B testing on ads, landing pages, and CTAs to improve performance.
Provided detailed analytics & reports to track KPIs and demonstrate ROI.
Results:
Increased conversion rates by 25%+ with optimized ad targeting and messaging.
Reduced cost-per-lead (CPL) by 15% through refined audience segmentation.
Improved Quality Scores, leading to higher ad rankings and lower CPC.
Generated consistent high-value leads, helping MAcare attract premium clients.
By leveraging strategic keyword targeting, AI-powered bidding, and performance-driven creatives, I helped MAcare establish a strong Google Ads presence and drive measurable business growth.
#GoogleAds #PPC #LeadGeneration #DigitalMarketing #AdOptimization #Portfolio