Parco Healthcare, Qatar
Project: Parco Healthcare Qatar – Social Media Marketing Success
Client: Parco Healthcare Qatar (Leading healthcare provider)
Agency: Techbrein Solutions | Role: Social Media Marketing Specialist
Expertise: Paid Ads, Engagement & Lead Generation
Challenge:
During my tenure at Techbrein Solutions, Parco Healthcare Qatar approached us to enhance their digital presence. Despite offering premium healthcare services, their social media lacked strategic direction, resulting in low engagement and minimal patient conversions in a highly competitive market.
Solution:
At Techbrein, I led a performance-driven SMM strategy:
✅ Audience-Centric Campaigns: Designed hyper-targeted Facebook/Instagram ad campaigns to reach patients searching for specialized treatments.
✅ Content & Engagement: Developed a mix of educational content, patient success stories, and live Q&A sessions to build trust.
✅ Conversion Optimization: Implemented lead-gen ads with smart bidding to maximize appointment bookings.
✅ Competitor Benchmarking: Analyzed rival strategies to position Parco as a thought leader.
✅ Data-Driven Refinement: Used Meta Analytics & Google Data Studio to track KPIs and optimize ROI.
Results (Delivered at Techbrein):
🔹 200% Increase in social media-driven inquiries.
🔹 50% Reduction in cost per lead (CPL) through refined audience targeting.
🔹 2.5X Growth in followers with improved engagement rates (comments/shares).
🔹 25% More Appointments booked directly via social campaigns.
This campaign solidified Parco Healthcare’s authority in Qatar’s healthcare sector while delivering measurable ROI.
Skills Applied: Social Advertising, Healthcare Marketing, Funnel Optimization, Analytics.
Interested in data-powered SMM? Let’s talk! 🚀